Committed to Ending Hatred by Making Principles Matter




Our purpose is to have communities (i.e., homes, schools, and businesses) make principles like courage, justice, integrity, and compassion matter more than people or circumstances.

Imagine a world where hatred like prejudices, inequality, and discrimination finally end because principles are more important than arbitrary standards like a person’s appearance, mannerisms, beliefs, or a given circumstance.

“I love being part of this movement. It gives me a sense of purpose independent of life's chaos and craziness.”

Lizzie Thompson

Teaching The Value of Principles to People


Sign up as an individual to implement our principles today.


Strengthen family relationships by establishing and teaching principles.


Learn how using principles in your schools can improve student experiences.


Learn how teaching principles to employees can better your workplace.

Principles End Hatred

Helping by giving access to:

  • Online Tools and Resources
  • Workshops
  • Ongoing Supports
  • POP Programs
  • POP Events
  • POP Chapters

We've worked with some of the best brands

Enough Talk, Let's Build Something Together

What Our Members Are Saying

By far the best team I've ever worked with. They truly understood the look I was going for and completely nailed it! I would highly recommend them as a company, you simply just won't find any better team!

Aura BrooksGraphic Designer, Owl Eyes

It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel completely at ease. The design ended up being twice as good as I could have ever envisioned!

Eve CrawfordProduct Designer, That Biz

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!

Jack GrahamCo founder, Coffee Inc

Salient is by far the most astonishing WP theme out there! I literally could not be happier that I chose to buy your theme! Your regular updates and superb attention to detail blows me away every time I visit my new site!

Zak ReidInstructor, Skate Nao